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The Elusive Fan: Reinventing Sports In A Crowded Marketplace

The Elusive Fan: Reinventing Sports In A Crowded Marketplace Authors:
Publisher:
Year:2011
Serie:
Pages:300
Sizes:
Price:1400.1 rub.
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Book Summary:
Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan. Today's sports fans are bo

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