This domain is for sale! DN Epic Store - Mighty Pack Of Catching Domain Names Site Map My Cart View cart: 0 items
 

Strategic Sport Communication

Paul M. Pedersen, Kimberly S. Miloch, Pamela C. Laucella. Strategic Sport Communication Authors:Paul M. Pedersen, Kimberly S. Miloch, Pamela C. Laucella.
Publisher:Human Kinetics Europe Ltd
Year:2007
Serie:
Pages:408
Sizes:
Price:4576.6 rub.
Buy

Book Summary:
Strategic Sport Communication is the first text that encompasses the vast, varied, and exciting field of sport communication. Using communication theory and sport literature, and drawing on the authors' own rich experiences as sport communication professionals, Strategic Sport Communication introduces readers to all aspects of the sport communication industry and how each is integral to the management, marketing, and operational goals of sport organizations at all levels. Using their Strategic Sport Communication Model (SSCM), the authors outline the process of sport communication and categorize its various aspects into three major components: personal and organizational communication, sport mass media, and sport communication services and support. The SSCM provides the first conception of sport communication as a distinct discipline and gives readers a thorough understanding of sport communicaton and its impact in the world of sport. Students will explore the many careers in the...

More books by Paul M. Pedersen, Kimberly S. Miloch, Pamela C. Laucella

Also Bought